A Specialist Insights Agency

About Us

We bring clarity, where there is human complexity.

From the beginning, Selvedge was built on the principle of low volume, high quality. Research that is handled end-to-end by us, the founders. 

This ensures we:

Have the time to become involved and invested in our clients’ brands, ambitions and aspirations

Can be in the rooms, homes and spaces with our research participants – to feel the energy of human-to-human interactions, and experience the raw realities of life

Thoughtfully craft each research approach from the ground up, drawing on the fundamentals of qualitative techniques and the contemporary technologies that can enhance them

Our Sectors

We specialise in categories where behaviours are complex and emotional. Where decisions are high stakes.

  • Healthcare & Medtech

    Patient, provider and payor insight for real‑world access and adoption.

  • Automotive & Mobility

    Reveal insight into one of the most complex consumer decisions people make.

  • Luxury & Premium Brands

    Understand diverse and unique needs, to create experiences that feel exceptional.

  • Financial Services & Insurance

    Explore how people navigate risk, security, and future planning.

  • Pet & Equine health

    Exploring how welfare, expertise, cost and owner-identity shape animal health choices.

  • Sports, Performance & Elite Participation

    Insight into participation, fandom, performance journeys and technology in sport.

    • Our market research services

    Brand Meaning &
    Positioning

    Deep understanding of what your brand symbolises today, and how it could evolve for growth.

    Journey &
    Loyalty Mapping

    Reveal the moments in customer and patient journeys that build brand love, and friction to resolve.

    Audience Intelligence & Segmentation

    Decode target segments’ identities, motivations and tensions to build behavioural change strategies.

    Product Clinics & NPD evaluation

    Gain insights that enable you to ground product and service development and innovation in real customer behaviours and needs.

    Organisation & Service optimisation

    Evaluate clinic, provider and dealership workflows and services, for growth and efficiency opportunity.

    Comms, Creative & Packaging Evaluation

    Explore and optimise messaging concepts and visual identity assets to drive maximum emotional resonance.

    Insight begins with a conversation

    Whether you want to learn more about what we do, need a quote or have a question about our services, please get in touch.

    Contact us

    What our clients say

    Cam and Anna helped us connect the dots across customer groups and continents, align global and regional teams, and lay the foundations for rapid growth. Always with a smile and a positive attitude that made the hard work feel easy. Legends, both.

    Huntly Gordon, Strategy Consultant, ex Head of Brand and Product Marketing, Yoto