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Our Work
We believe the most important choices people make, deserve to be understood deeply
Decisions about their health, their identities, and the brands they trust. Where behaviours are shaped by emotion, uncertainty, trust, aspiration, and regulation. To do justice to these complexities, we draw upon an array of qualitative techniques and are ardent believers in the value of good projective exercises. We combine these with cultural insights, trends analysis and behavioural science, for big picture context alongside nuanced insight.
Understanding life with hearing loss and hearing device adoption
Selvedge was commissioned by a global hearing device manufacturer to uncover the emotional and practical drivers of adoption among older adults. Through ethnographic immersion, Selvedge captured real-world experiences of hearing loss, informing more empathetic product, communication, and support strategies.
Unlocking competitive advantage in the supercar market
A supercar manufacturer sought clarity around how to re-position a key model within the portfolio to generate growth in 3 critical markets. A series of qualitative car clinics and in-depth interviews shed light on the true market position and the jobs-to-be-done to drive growth, as well as identifying a more focused and differentiated product proposition.
Decoding modern luxury across global markets
Selvedge was commissioned by a luxury brand to explore how definitions of luxury are evolving across global markets and generations. Using in-home immersions with high- and ultra-high-net-worth individuals, Selvedge developed a framework of modern luxury codes to inform culturally relevant brand and experience strategies.
Supporting a CGM launch in the health-engaged consumer market
Selvedge was commissioned by a global healthcare company to support the launch of a consumer-focused CGM. By combining qualitative behavioural research, influencer perspectives, and quantitative segmentation, Selvedge enabled clear target prioritisation and refined messaging for a stronger market entry.
Driving regular worming behaviour among dog owners
Selvedge was commissioned by a pet healthcare manufacturer to understand behavioural barriers to regular worming. Through in-home interviews and behavioural science techniques, Selvedge identified actionable nudges to drive more consistent usage and long-term growth.
Unlocking growth in the SMB accounting market
Selvedge was commissioned to identify growth opportunities across SMB segments for an accounting software company. Through interviews and data analysis, Selvedge developed actionable personas and industry-specific insights to guide more targeted product and marketing strategies.
Insight begins with a conversation
Whether you want to learn more about what we do, need a quote or have a question about our services, please get in touch.
What our clients say
If you are looking for research partners who think deeply, understand people, and communicate insight with exceptional craft, Selvedge set the benchmark.
Paul Leatherdale, Insights Director, Forseven & McLaren Automotive